![]() Use those related searches as your seed keywords to get more long-tail keyword ideas for your content. Take a step further and do more in-depth keyword research on those related queries. You also get a better idea of the needs of your audience and potential customers and their ‘search journey.’ And may then refine your keyword choice to serve it the right way. With Related queries, you can find more search terms that you may use for your content campaigns. When you check out for a particular keyword in Google Trends, you may notice a “Related queries” section that shows similar terms that people also search for. Use “Related Queries” and ‘Steal’ Competitors Keywords You may also create landing pages targeted exclusively at residents of a particular region or city. Create Ads only for states or even cities where most of your potential customers live. Stop wasting money targeting the entire US region. Thus, you may create useful content on the topic “Top characteristics of snow boots that you should know before purchase.”Īnother good idea is to use those search terms for highly-targeted PPC campaigns for your local store. ![]() You can use this data for creating targeted content for your site and blog. And it includes not only those clearly event-based posts about Oscar winners or places to visit in summer.įor example, if you look at the five-year trend for the “get fit” search query, you may see that it has pretty obvious spikes each year in January. E.g., if you run an entertainment website, prepare content that coincides with those topics and then update it before the trending peak. You may already noticed that some events happen regularly. ![]() It is that kind of data that beats the search volume numbers. Plan Content StrategyĪ closer look at keyword trends may help you to plan your content activities ahead and see what topics are on top or will decline soon. With all those benefits, you can do in-depth keyword research and get lots of insights for free. Check the popularity across Google’s search engines like YouTube, Images, Google Shopping, etc.See related searches and topics in a table below the graph.Compare two and more search terms on one graph.See the popularity of a search term in various locations and compare them.The bigger the time span – the clearer the popularity pattern will be. See the popularity of a search term over time.According to this, you may see that a search term that you consider to have low search volume appears very popular in comparison to another term. It means that all keywords are vetted and then placed on a scale from the lowest-popular to the highest-popular. Get ready for, It’s the best thing since toast in a bag. If we can create croutons, why can’t we create whole loaves of toast We all know the expression, It’s the best thing since sliced bread. I want the ability to have iced tea on demand. Because Google Trends shows the relative popularity of a term. I want that technology built into bottles of water, tea, etc. The popularity of the keyword doesn’t equal its search volume. Some marketers treated those numbers on the graph as the search volume of a given keyword. We mostly used Google Trends in a simple and straightforward way: enter the keyword and get the graph that displayed the popularity of a search term over time for a given location.
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